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CONSUMER RESEARCH IN A VIRTUAL REALITY SHOP

NEURO VR STUDIO

VR is an ideal tool for testing and optimizing newly created concepts before they physically enter the market.VR enables to test products that do not yet exist, saving costs and time.

FIRST POLISH VR RESEARCH

The first Polish client was ANIMEX – the leader on the meat market in Poland – with a test of new packaging for wieners. The test was carried out on a group of 100 women entirely in the VR world.

VIRTUAL "SHOPPING" EXPERIENCE

The undoubted advantage of the method used in the study lies in the possibility of thorough familiarization of consumers with tested, yet not physically produced products, but in a tangible way available on a designed virtual store shelf. Having done the virtual “shopping”,           the consumers indicated which features of the product were the most important for them in the category of wieners for children, and then they evaluated each of the products placed on the virtual shelf.

THE CHALLENGE

We have created a professional research software “NEURO VR STUDIO” that integrates VR with consumer response times. The ability to test product concepts, packaging, POS communications, campaigns and promotions in stores. the advantages of NEURO VR STUDIO:

• innovative, first research application on the market that integrates several platforms and interacts with professional research software,
• any test scenario,
• audio deepening the immersion in the presented environment,
• 3D modelling of products and store,
• marketing communication.